Yotpo Unveils Atlas, The New Foundation for Ecommerce Marketing Experiences


Atlas was sold out Destination: D2C, inaugural conference of Yotpo. The event brought together over 400 marketers, executives, investors and innovators who have fueled the rise and success of today’s most revolutionary brands including Away, THINX, Steve madden, Rebecca Minkoff, Verishop, 1-800-FLOWERS.COM, Inc. and many more.

Direct-to-consumer brands have set a new standard by focusing on customer relationships and in doing so, creating watershed moments for buyers. As they grow, new challenges arise, making it increasingly difficult to pursue these experiments on a large scale.

“Brands that reach consumers directly appeal to consumers with the fantastic experiences they offer. However, they struggle to do so when disparate marketing technologies create fragmented customer experiences, ”said the CEO and co-founder of Yotpo. Tomer Tagrin at destination: D2C. “Over the past three years, Yotpo’s engineering teams have worked to create something completely new: Atlas, a foundation that can serve as a single source for data, content and logic. Brands using Atlas as a common platform for integrated marketing solutions will be able to provide their buyers with engaging, consistent and personalized experiences, some so innovative that marketers haven’t even dared to dream of them. “

Atlas will power all of Yotpo’s native solutions for reviews, visual UGC, loyalty and referrals, as well as some integrations with technology partners. Atlas is also the basis for other roadmap features announced to Destination: D2C, including:

  • Intelligent feedback: Personalized review request emails that reflect past shopping behavior and customer satisfaction levels. They automatically reference past purchases, mention previously downloaded content, and recommend the products they are most likely to purchase.
  • Visual IQ: Dynamic visual UGC galleries that feature only the most converted customer photos and the most engaging social media content. Visual IQ leverages computer vision to allow brands to selectively select particular photo features, including product type and color schemes.
  • Plus segments: Audience segmentation for loyalty programs that offers brands new ways to personalize messaging between customer groups, allowing brands to communicate with their full range of buyer types in meaningful ways.

Yotpo also announced new developments with ecommerce platform partners, including the launch of super-fast load speeds for reviews on Shopify, as well as Yotpo’s reviews and loyalty integrations for Salesforce Commerce Cloud. and Salesforce Marketing Cloud.

For more information on Destination: D2C, visit https://destination.yotpo.com/ and search for # DSTND2C on social media.

About Yotpo
Yotpo is an ecommerce marketing platform that provides advanced solutions for customer reviews, visual marketing, loyalty, and referrals. Yotpo is proud to serve thousands of brands including MVMT, THINX, Steve madden, and Rebecca Minkoff. A Forbes Cloud 100 company, Yotpo is an official partner of Google and Facebook, raised $ 101 million in financing and employs more than 400 people worldwide. Visit https://yotpo.com for more information.

Contact: Cristina Dinozo, 646-647-1776, [email protected]tpo.com


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