Yotpo Expands Ecommerce Marketing Platform With Retail Syndication On Bazaarvoice Network


NEW YORK, February 27, 2020 / PRNewswire / – Today, Yotpo announced a partnership with Bazaarvoice that will allow Yotpo customers to syndicate their product reviews and user-generated visual content to the world’s largest network of retail websites, enabling more than one billion shoppers monthly to make more confident purchasing decisions.

The power of Yotpo’s data-driven e-commerce marketing platform, combined with the broad reach of the Bazaarvoice network, demonstrates the value of Yotpo’s best solution for the world’s most forward-thinking brands. With this deal, online marketers can continue to leverage Yotpo’s end-to-end platform to grow their Direct-to-Consumer (D2C) channel while accelerating third-party sales in parallel by syndicating their customer reviews, ratings and visual content to the network’s 1,900 global retail sites.

Forward-thinking brands understand the unmatched value of user-generated content across all channels. In surveys conducted by Yotpo, 98% of consumers view genuine customer reviews as the most influential factor in purchasing decisions, and 77% of consumers say genuine photos of customers affect their purchasing decisions more than professional photos. Brands that deliver this powerful content on retail sites are maximizing its reach and influence to drive more sales.

Yotpo’s strategic partnership with Bazaarvoice enables businesses to meet their customers wherever they shop with the most up-to-date content that builds purchasing confidence. The deal empowers both the growing number of brands operating both D2C and third-party channels, as well as predominantly wholesale brands looking to increase their retail sales.

“As brands evolve to develop more direct relationships with their customers, retail presents an unparalleled opportunity to build awareness, brand value and sales,” says Tomer Tagrin, CEO and co-founder, Yotpo. “Consumers are heavily influenced by the social proof that customer reviews and photos provide, making the ability to syndicate user-generated content to a leading retail review syndication network for all. : consumers, brands and retailers. “

“Syndication to the Bazaarvoice network is a powerful channel for brands looking to grow their business and maintain lasting customer relationships,” says Keith Nealon, CEO, Bazaarvoice. “We are confident that our combined customer base will greatly benefit from syndicating content across our vast network. “

This innovative offering follows Yotpo’s earlier acquisition of loyalty and sponsorship platform Swell Rewards and the recent acquisition of leading SMS marketing solution SMSBump, further strengthening the brand’s position as a platform. -the most complete e-commerce form on the market.

Committed to helping brands maximize their growth, Yotpo creates smarter, more engaging omnichannel customer experiences. Yotpo is proud to partner with Bazaarvoice to provide the most integrated ecommerce marketing platform to give brands a competitive edge.

You can find more information about Yotpo’s partnership with Bazaarvoice on the Yotpo Blog here.

Yotpo is the leading ecommerce marketing platform, helping thousands of forward-thinking brands like Rebecca Minkoff, MVMT, Bob’s Discount Furniture and Steve madden accelerate direct-to-consumer growth. Yotpo’s single platform approach integrates data-driven solutions for reviews, retention, SMS marketing, and more. Integrated with the tools that online businesses use every day, including Google, Instagram, top ecommerce platforms, and the rest of the martech stack, Yotpo is a Forbes Cloud 100 company with offices around the world including new York, London, and Tel Aviv.

Every month on the Bazaarvoice Network, over 1 billion consumers create, view and share authentic user-generated content, including reviews, Q&A, and social photos on over 6,200 brand and brand websites. global retailers. From research and discovery to buying and advocacy, Bazaarvoice solutions help brands and retailers reach shoppers in the marketplace, personalize their experiences, and give them the confidence to buy. Founded in 2005, Bazaarvoice is headquartered in Austin, Texas, with offices in North America, Europe, Asia, and Australia. For more information, visit www.bazaarvoice.com.

Cristina Dinozo
Yotpo, New York
[email protected]


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