The company unveiled a TV campaign covering major Malayalam TV channels and launched its #SimpleYetAdipoli campaign on digital media to connect with Keralites. The idea for the #SimpleYetAdipoli campaign came from the roots of Kerala. Adipoli means incredible in Malayalam, a term often used to describe something delicious.
DS Sachdeva, CEO of Weikfield, said: âWe are looking to double Kerala’s contribution to our overall sales over the next 12 months. We had some setbacks in the market which we resolved and now we are also investing to create brand appeal. Apart from television, we are investing significantly in digital media. Our #SimpleYetAdipoli digital campaign, which has been uploaded to top social media platforms, has been designed with Keralite-unique thought in mind and relevant to Weikfield. “