BOSTON–(COMMERCIAL THREAD) – Wayfair (NYSE: W), one of the world’s largest online destinations for home furnishings and decor, today announced the deployment of its exclusive search engine marketing platform in Europe . Known as Athena, the platform was built in-house by Wayfair’s engineering, data science and marketing teams and has been the backbone of the retailer’s search engine marketing success. online in the United States and a significant revenue growth engine for the company.
âWith the development and deployment of Athena in the United States, Wayfair has dramatically improved its ability to reach customers through a long tail of search terms, to get those customers to the products they are looking for and, as a result, to generate more revenue and profitability, ânoted Ed Macri, Director of Product and Marketing, Wayfair. âWe are adapting the platform for Europe and look forward to similar success as we continue to grow our business in the UK and Germany. ”
With a massive and constantly evolving catalog of over 7 million products, Wayfair needed a personalized approach to most effectively connect with its customers through search. Athena leverages Wayfair’s big data expertise, leveraging automation and machine learning to increase return on ad spend, streamline workflows, and improve overall marketing campaign performance .
âOur more than 7 million home products and Athena search marketing platform are a powerful combination optimized to meet the performance metrics that matter to our business,â added Macri. âWe are able to easily create and manage marketing campaigns across brands and markets. We look forward to seeing the impact of Athena on our business in Europe.
Wayfair Inc. offers a wide selection of furnishings and decor for all styles and prices. The Wayfair family of brands includes:
Wayfair.com, an online destination for all things home
Joss & Main, where beautiful furniture and finds meet irresistible savings
AllModern, a go-to online source for modern design
DwellStudio, a design house for modern and avant-garde furniture
Birch Lane, a collection of classic furniture and timeless decorations
Wayfair is headquartered in Boston, Massachusetts, with additional locations in New York, Utah, Kentucky, Ireland, UK and Germany.