Wayfair Deploys Exclusive Big Data Search Engine Marketing Platform in Europe

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BOSTON–(COMMERCIAL THREAD) – Wayfair (NYSE: W), one of the world’s largest online destinations for home furnishings and decor, today announced the deployment of its exclusive search engine marketing platform in Europe . Known as Athena, the platform was built in-house by Wayfair’s engineering, data science and marketing teams and has been the backbone of the retailer’s search engine marketing success. online in the United States and a significant revenue growth engine for the company.

“With the development and deployment of Athena in the United States, Wayfair has dramatically improved its ability to reach customers through a long tail of search terms, to get those customers to the products they are looking for and, as a result, to generate more revenue and profitability, ”noted Ed Macri, Director of Product and Marketing, Wayfair. “We are adapting the platform for Europe and look forward to similar success as we continue to grow our business in the UK and Germany. ”

With a massive and constantly evolving catalog of over 7 million products, Wayfair needed a personalized approach to most effectively connect with its customers through search. Athena leverages Wayfair’s big data expertise, leveraging automation and machine learning to increase return on ad spend, streamline workflows, and improve overall marketing campaign performance .

“Our more than 7 million home products and Athena search marketing platform are a powerful combination optimized to meet the performance metrics that matter to our business,” added Macri. “We are able to easily create and manage marketing campaigns across brands and markets. We look forward to seeing the impact of Athena on our business in Europe.

About Wayfair

Wayfair Inc. offers a wide selection of furnishings and decor for all styles and prices. The Wayfair family of brands includes:

  • Wayfair.com, an online destination for all things home

  • Joss & Main, where beautiful furniture and finds meet irresistible savings

  • AllModern, a go-to online source for modern design

  • DwellStudio, a design house for modern and avant-garde furniture

  • Birch Lane, a collection of classic furniture and timeless decorations

Wayfair is headquartered in Boston, Massachusetts, with additional locations in New York, Utah, Kentucky, Ireland, UK and Germany.


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