Fintech start-up Uni has announced its latest brand campaign “Uni So Flexi”, featuring Vicky Kaushal. It highlights the flexibility offered by the flagship product Uni Pay 1/3rd card.
The brand campaign will consist of a series of three films and will take place on multiple digital platforms, including various OTT platforms, Youtube, Twitter and Instagram. It will also be supported by a mix of OOH and print ads.
Conceptualized by Leo Burnett India, the campaign highlights Uni’s value proposition and how providing flexibility to its users is paramount to the brand, the company said.
The advertisements highlight how the Pay 1/3rd card enables the user to do more. In the main film, Kaushal is seen split into three parts, playing the piano, doing his signature on why you always have to pay with Uni.
The main film is supported by two commercial shorts.
Prateek Jindal, Co-Founder and CPO, Uni said, “We are delighted to have Vicky in our latest campaign. Vicky perfectly personifies the Uni brand – he is stylish and stands out from his sidekicks. His portrayal of impactful characters and humble, outspoken demeanor outside of movies have all struck a chord with many millennials. We felt he was a natural candidate to highlight the unparalleled convenience and flexibility offered by the Uni Pay 1/3″ card.
Kaushal said: “I am very excited about the proposal from Uni Cards. The brand is changing the narrative of credit in a playful way, giving users the luxury of spending and the ability to pay over a comfortable period without additional charges. Paying Better gives people the freedom to do more and I can’t wait to show it to the public.
Rajdeepak Das, Managing Director and Chief Creative Officer for South Asia, Leo Burnett, said: “Uni’s communication is creating a new payment language, with a distinct tone and personality unlike any BNPL brand. did before. The films describe the three-month three-part payment option in a novel and interesting way. With Kaushal as the face of the campaign, he is sure to grab everyone’s attention.
Watch the movie here;