The Vi campaign focuses on various stories that describe how the network plays an important role in life by enabling people to complete their tasks faster and move forward in life.
The campaign, conceptualized by Ogilvy, includes three TVCs that showcase the power of Vi GIGAnet to solve some of the issues we face in our daily lives.
The first TVC focuses on a wedding planner and her intern who have to work on last minute changes, finishing the set on time. With the help of Vi, India’s fastest mobile network, she is able to do this seamlessly. The other two have yet to be released.
Doug Suttles, CEO of Ookla, said: âThe Speedtest Awards, presented by Ookla, are reserved for an elite delegation of network operators who have provided outstanding Internet performance and coverage in a market. We are pleased to present Vi with the award for the fastest mobile network in India. This recognition is a testament to their outstanding performance in Q1-Q2 2021 based on Ookla’s rigorous analysis of consumer-initiated tests performed with Speedtest. “
Avneesh Khosla, Director of Marketing for Vi, said: âVi has consistently delivered the fastest 4G experience for many quarters and through our continued efforts to deliver a superior experience, it is now the fastest mobile network. country, as verified by Ookla. We believe in helping our clients thrive in the digital age – whether for learning and development, work, entertainment, or just about anything. With our latest #SpeedSeBadho campaign, we tell how Vi GIGAnet – India’s fastest mobile network, helps customers get things done faster and get ahead in life by solving challenges and opening up opportunities. The stories show how when and where there is speed, there is a way. “
Kiran Antony, Creative Director at Ogilvy South, said: âThis is the third campaign we are running on ‘SpeedSeBadho’. The previous 2 campaigns looked very different where we showed people thrive using the Vi network. So when the brief came for this campaign, the challenge was to make it different from the other 2 campaigns. We used an interesting treatment where there are almost 35 shots in 30 seconds. It’s like a short film condensed into 30 seconds. “