Velocity Mortgage Capital Expands Marketing Toolkit with Search Engine Marketing Information to Help Mortgage Brokers Attract New Customers and Grow Their Business

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WESTLAKE VILLAGE, CA – (COMMERCIAL THREAD) – Velocity Mortgage Capital (NYSE: VEL), a direct portfolio lender dedicated exclusively to providing investment real estate loans, added search engine marketing (SEM) information and creative ad samples to his Marketing toolkit for brokers.

The Toolkit is a comprehensive resource designed to meet the needs of independent mortgage brokers looking to reach and interact with investors looking to purchase residential investments and small commercial real estate loans. First launched in August 2019, the toolkit offers promotional marketing materials. The new addition of information for search engine marketing, including samples and target keywords, provides brokers with all the materials they need to grow their businesses.

“Velocity recognizes that marketing is essential to attracting new customers and that most brokers do not have the time or resources to create marketing and advertising materials to secure new business,” said Chris Farrar, CEO of Velocity Mortgage Capital. “We are excited to add search engine marketing material to further complement the selected material we already offer to brokers, in order to fulfill our mission to help brokers grow their businesses.” ”

The images and texts selected from the toolkit help brokers prepare personalized promotional emails, social media posts, flyers and advertisements. The kit goes beyond the company’s mortgage programs to include the expertise, support, and materials needed to help brokers with their origination efforts. Tips on how brokers can drive business growth with online research from Michael Oddi, Director of Marketing, Velocity Mortgage Capital, can be found in the February and March 2020 residential issues of Scotsman Guide.

Velocity’s Broker Marketing Toolkit is available to licensed brokers who wish to offer the company’s residential investment and small commercial property mortgage programs. To learn more, brokers should visit Velocity’s website or call (866) 505-FUND.

About Velocity Mortgage Capital

Since 2004, Velocity mortgage capital has financed more than $ 3.2 billion in commercial real estate investments and loans. By focusing more on property value and its income-generating potential, company asset-based investment real estate loans allow brokers to meet the unique needs of hard-to-qualify real estate investors, including employees. W-2, independent contractors and small business owners. Velocity’s financing programs range from temporary, short-term, credit repair and repair and rollover programs to fully amortized 30-year mortgages with flexible terms to meet the diverse needs of real estate investors. Because every borrower, even the most extraordinary, deserves an opportunity.


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