Varun Dhawan flaunts his best features in latest Oppo, Marketing & Advertising News, ET BrandEquity campaign

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Excerpt from the campaign film

Smart device brand Oppo has launched a new “Flaunt Your Best” digital campaign to promote its new F21 Pro series. Targeting Gen-Z, the campaign features Bollywood actor Varun Dhawan along with other celebrities like Raghav Juyal, Shakti Mohan, Dhanashree Verma and Avneet Kaur.

The campaign teasers follow Dhawan’s friends Juyal, Mohan, Verma and Kaur throwing a surprise birthday party for him.

The first teaser shows Dhawan and his friends on a video call about the April 12 reunion. In the second teaser, Varun’s friends help her choose the right outfit for the event. The final teaser shows Varun on the day of the party in an elevator.

Finally, in the launch movie, Dhawan reaches the location of his surprise birthday party. We see everyone having fun, while displaying Oppo F21 Pro.

Damyant Singh Khanoria, Chief Marketing Officer of Oppo India, said, “We are delighted to partner with Varun Dhawan for the launch of our showcase-worthy F21 Pro series. The #FlauntYourBest creative campaign showcases the never-before-seen features of the new F21 Pro in Varun’s unmistakable quirky style. Oppo, being a sleek and innovative brand, resonates well with Varun’s fans and makes him the perfect candidate for the brand.

Dhawan said, “It’s always a pleasure to partner with Oppo. The Oppo F21 Pro series is an ultimate addition with its sleek design aesthetics, imaging capabilities and unparalleled performance. Plus, I made it a great birthday party!

Watch the movie here;

Curefoods will benefit from its association with Dhawan. In the coming years, the public will see Dhawan appear in Curefoods’ marketing efforts to promote healthy eating and online ordering, the company said in a press release…

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