Validity acquires MailCharts to power e-commerce marketing campaigns


Today Validitythe leading provider of data quality and email marketing solutions, announced the acquisition MailCharts, a platform that powers data-driven campaign planning for e-commerce marketing teams. Adding MailCharts to the Validity product portfolio enables email marketers to launch more creative and optimized campaigns that have an immediate impact on a brand’s revenue, and it will provide an even more comprehensive experience for customers. Validity.

According to State of Email Report 2022 from Validity, global email volume grew 14% between 2020 and 2021, and is expected to continue to rise in 2022. This means it’s not only harder than ever to get noticed in inboxes cluttered, but emails are more likely not to end up in the inbox at all due to blocklists, spam traps, and receiver filtering. Email marketers need solutions that allow them to run eye-catching campaigns that customers actually want to engage with, and they also need actionable insights into their campaign performance to drive a real success.

“It’s such a privilege to find another company that shares our passion for making today’s digital marketers more successful,” said Greg Kimball, SVP, Global Head of Email Solutions at Validity. “By joining forces, Validity and MailCharts will be able to deliver even more value to the email marketing community. Our goal with this acquisition is to provide every marketer with solid competitive insights into the performance of its campaigns against those of competing brands, while providing one of the largest email libraries in the world that will truly inspire marketers everywhere.

Validity’s acquisition of MailCharts will provide email marketers with the information they need to navigate the changing email landscape. The MailCharts product will continue to be a standalone offering for marketers looking for brand insights and campaign inspiration. Additionally, MailCharts capabilities will connect to Validity Everesta fully integrated email success platform that provides crucial email marketing insights, deliverability guidance, and competitive marketing insights so marketers can reach more people, grow engagement and improve the overall effectiveness of their messaging programs.

MailCharts provides users with a curated and verified brand index to plan, report and create their next campaign or customer journey. Email marketing teams can optimize their email strategy using historical and competitive data, as well as quickly compile competitive reports using data from the brands that matter most to them. By layering these features with those of Validity, users can determine if competitors, other brands, and their own campaigns are having issues with sender reputation, deliverability, inbox placement, and clicks.

“To put it simply, our mission is to be the foundation of campaign planning for email marketers,” said Tom Buchok, CEO and co-founder of MailCharts. “The combined power of MailCharts and Validity allows marketing teams to not only model their campaigns around their favorite brands, but also monitor the deliverability and success of their own email marketing efforts. This acquisition allows us to bring MailCharts’ solutions to a wider audience and enables more email marketers to achieve better results. »

This acquisition follows a significant momentum for Validity. The company was honored with a 2022 Silver Stevie Award for Technology Partner of the Year in Sales or Customer Service Solutions, and recently presented DemandTools Elementsa cloud-based solution that allows users to easily deduplicate data in Salesforce.


For more than 20 years, tens of thousands of organizations around the world have relied on Validity solutions to target, contact, engage and retain customers – using trusted data as a key benefit. Validity’s flagship products – ApplicationTools, BriteVerify, Everestand GridBuddy Connect– are all highly rated solutions for CRM data management, email address verification, inbox deliverability, and spam folder avoidance. These solutions deliver smarter campaigns, more qualified leads, more productive sales, and ultimately, faster growth. For more information, visit and connect with us at LinkedIn, instagramand Twitter.

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