upGrad Announces Masters Programs Through New Campaign, Marketing & Advertising News, ET BrandEquity

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An excerpt from the ad

The Edtech upGrad platform announced through its latest digital campaign – “Learn Like You’re Here” the launch of five new online master’s degree programs in partnership with Golden Gate University in San Francisco.

Created by upGrad’s in-house team, the digital film brings Golden Gate University’s educational legacy to the forefront and will encourage India’s workforce to make informed learning decisions for maximum career growth.

The film begins with the question “Is baar IPL se kya seekha?” (What did we learn from IPL this time). What follows is a collage of animated clips of memorable IPL moments, set to a soundtrack by Unacademy…

“At Golden Gate University, we have been meeting the educational needs of working adults for more than 100 years while innovating online higher education for nearly 30 years,” said Brent White, Dean of Golden Gate University. “Expanding our online degree programs to students in India through our partnership with upGrad is an exciting new chapter in our rich history. We are delighted to welcome new students to our growing alumni network. “”American education has always enjoyed a reputation as the best for quality content and pedagogy aligned with global standards,” said Phalgun Kompalli, co-founder – upGrad.

“Therefore, it is our responsibility to make these learning opportunities possible for millions of Indians who could now obtain the same American masters degree on campus with up to 70% scholarships without having to bear the cost. of opportunity. This is where our partnership with Golden Gate University, known for pioneering quality education since 1901, will further enhance our LifeLongLearning portfolio to drive growth and education at scale.

“Drawing lessons from our preliminary market research, we have built a campaign that aims to strike a chord with professionals to help them overcome their apprehensions and pursue quality higher education that comes with value. important additions such as scholarships, a strong alumni network and international faculty support,” added Ankit Khirwal, Chief Marketing Officer, upGrad.

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