UNext Learning has launched a multi-film ad campaign that seeks to reinvent traditional learning choices and address some of the current challenges in the higher education ecosystem by going online.
Advertising films with the slogan ‘Aapka Next, Aapka Right‘created by McCann Worldgroup highlights how today’s students can overcome the barriers of distance, accessibility, affordability and quality content.
Ambrish Sinha, CEO of UNext Learning, said: “Our commercials aim to allay concerns about improving access, increasing affordability, delivering quality content and pedagogy. good quality and improved outcomes for the learner community in the online higher education space. This message has been conveyed in an uplifting way through real-life scenarios to alleviate the stress currently associated with higher education choices. It also brings to life the sense of empowerment that UNext, as a technology platform, offers every learner – from college students seeking a degree to professionals seeking a career boost.
Dileep Ashoka, Executive Vice President and General Manager of McCann Worldgroup, said: “The strategy and creative work is aligned with this goal and seeks to highlight the many challenges faced by millions of students and provide a solution. . The stories are real and ingrained – located in the family setting, as higher education is something the family is involved in. We are sure these will connect and have the impact necessary to empower the student community and give UNext a solid launch.
Sambit Mohanty, Creative Director – South, McCann Worldgroup, said, “They say nothing can stop an idea whose time is right. This applies to UNext as well as to students who wish to enroll as they now have the freedom to pursue their studies at renowned universities without high threshold scores, financial or even geographic constraints. It is this transfer of power into the hands of students that our campaign beautifully highlights with the slogan “Aapka Next, Aapka Right”.
The commercials will mainly be shown on digital platforms and will also be shown on television during the India-England cricket series.