Twitter Begins Testing “Stores” Feature to Expand Ecommerce, Marketing & Advertising News, ET BrandEquity

Twitter starts testing shopping feature

By Sheila Dang

Twitter Inc will experiment with allowing businesses to feature up to 50 products for sale on their profiles, the company announced on Wednesday, as part of an effort to win share of the $45 billion U.S. market for the so-called social commerce.

Facebook and Instagram, which are owned by Meta Platforms Inc, have been leaders in social commerce, allowing merchants to create virtual stores and sell products.

The beta test for Twitter Shops will be available to select businesses in the United States and will be visible to people using the Twitter iPhone app, the company said.

US wireless carrier Verizon, one of the test partners, showcased iPhone cases and wireless chargers on its Twitter store on Wednesday.

After viewing the product on Twitter, users are redirected to the merchant’s website for payment.

The experiment expands on a previous feature that Twitter started testing last year, allowing brands to feature up to five products at the top of their Twitter profiles.

The San Francisco-based company is also experimenting with live shopping, which lets people shop for apparel, accessories and other items while watching the brand’s live product videos.


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