Turtle, a London-based content automation platform, has secured $ 17 million (€ 14 million) in Series A funding from Octopus Ventures, a leading European capital startup firm.
According to the company, the investment follows 70% revenue growth over the past 12 months, the expansion of the presence in the United States, which accounts for 60% of Turtl’s current revenue, and several clients of Turtl. business.
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Turtl allows companies to tailor the personalization of interactive content. It claims to have a global customer base spanning the EU, North America, Africa and Asia.
The company’s customer base includes many names in the automotive, consumer goods, banking, technology, professional services, retail, insurance and big data industries.
Use of funds
The new capital will allow Turtl to continue to grow on its current momentum in the U.S. market, with 70% of B2B marketers reporting an expected increase in content creation spend in 2021, and with clients like Cisco (Fortune 500 ) and Nestlé Professional.
Speaking on the development, Nick Mason, co-founder and CEO of Turtl, said: “This is an important step in the evolution of Turtl. Content automation platforms need to be accessible and easy to use across an organization – from marketing to sales, communications to recruiting – with non-designers having the power to create great content. Our mission is to ensure that corporate content is timely, relevant and engaging for all – and this funding is crucial to enable us to take the next step on this journey.
According to the company, Turtl’s cloud-based platform helps generate, visualize and analyze business documents, from brochures and sales materials, to staff newsletters and ABM campaigns.
Turtl integrates with the entire technology stack to deliver high-speed, large-scale automated personalization, including key CRM platforms like Salesforce, marketing automation suites like Marketo, and business intelligence platforms like Domo.
The company says that according to its own research, the technology can save an average of two hours per week for each salesperson, or the equivalent of 14 days per year.
About Octopus Ventures
Octopus Ventures is the company that supports many successful startups such as BoughtByMany, Cazoo, Depop, Elvie and WaveOptics. It has offices in London and New York, as well as a network of partners in the United States and Asia.
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