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Turtle, a London-based content automation platform, today announced it has closed a $ 17 million Series A funding round led by Octopus Ventures. Co-founder and CEO Nick Mason said capital will be spent on expanding Turtl’s accounts team and establishing a Boston-based head office, as well as expanding marketing efforts. and sale of the business.
There is a growing desire across the business to tailor, personalize, and automate marketing, sales, after-sales, and customer activity tasks. According to At Lumen Research, 70% of business-to-business marketers plan to increase their spending on content creation in 2021. Additionally, organizations report having moved away from event marketing, with most choosing to prioritize areas like content marketing, sales activation, and personalization instead.
Turtl was designed in 2014 by founders Mason and Mark Sallows, who were working as consultants on a research management project at the University of Oxford. From informal conversations with the college’s resident psychiatry professors, Mason and Swallows say they were inspired to develop new ways of presenting ideas and business messages.
“So much content goes against the fundamentals of how we absorb and memorize information, to the detriment of how readers engage with it. That’s where Turtl’s seed lay, ”Mason told VentureBeat via email. “The content space has tools that rival parts of what Turtl does; they are largely either automated and fast but not of design quality, or they are led by designers and therefore slower and less automated… At present, no other company is able to offer the solution end to end as can Turtl. Being able to offer everything from design and integrations to personalization, automation and analysis allows us to make Turtl much more powerful.
Turtl allows businesses to personalize interactive content, making business documents easier to create, read and analyze. The platform transforms brochures, sales materials, staff newsletters and account-based marketing campaigns, integrating with existing tools from Salesforce, Marketo, Domo, and more.
In a recent HubSpot investigation, over 20% of marketers said they believe personalization can improve sales engagement. And 80% of consumers are more likely to make a purchase when brands offer tailored experiences, according to at Epsilon.
Turtl claims to have thousands of users and a global customer base of over 200 companies spanning the European Union, North America, Africa and Asia, including brands like Nestle and Cisco. Revenue has grown 70% in recent months “with almost no spending of money,” the company says, with 60% of revenue coming from US-based brands.
“We have seen a lot more investment in digital content and automation along the buyer’s journey during the pandemic. This is driven largely by the need for B2B businesses to better identify, develop and nurture relationships in a digital world, ”added Mason. “The workforce is isolated, siled and decentralized, so we depend more than ever on effective digital communication. “
Series A is the first institutional increase of Turtl, which has 88 employees. With that, Mason expects the startup to increase its workforce to 110 by the end of the year.
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