Turtl content automation platform raises £ 12.4million



Content automation platform Turtl has raised £ 12.4million in Series A funding from Octopus Ventures.

Based in London, with offices in Boston, the investment is part of 70% revenue growth over the past 12 months with almost no cash expenditure. About 60% of Turtl’s current income comes from the United States.

With a focus on the B2B business market, the company’s global customer base is spread across various industries including Automotive, FMCG, Finance, Technology, Professional Services, Retail , insurance and big data.

Its cloud-based, patent-pending platform makes it easy to create, read and analyze sales materials, from brochures to sales materials, from staff newsletters to ABM campaigns, without having to compromise on speed, scale or quality.

The platform’s interactive content format is informed by psychological principles about how we read and store information, which aims to maximize engagement.

“This is an important step in the evolution of Turtl. Content automation platforms need to be accessible and easy to use across the organization – from marketing to sales, communications to recruiting – non-designers with the power to create great content, ”said Nick Mason, co-founder and CEO.

“Our mission is to ensure that corporate content is timely, relevant and engaging for all – and this funding is crucial to enable us to take the next step on this journey. “

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Uthish Ranjan, Director of Octopus Ventures, said: “The ability to quickly create engaging content has become essential to how B2B businesses win and retain customers.

“However, it can often be very time consuming, especially in large and complex organizations.

“Turtl’s state-of-the-art content automation technology aims to solve this problem, enabling businesses to quickly deliver such engaging business documents at scale, saving significant time.

“Nick and the team are relentlessly focused on pushing the boundaries of automation and personalization to new and exciting levels, supported by impressive growth and an exceptional leadership team.

“We look forward to working with Turtl on their journey to become the category leader in content automation. “

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