Hundreds of third-party apps and utilities are available to enhance your Twitter marketing efforts. Here are ten that I use and recommend.
1. Twitter feed
Twitterfeed automates publishing content from your blog or any site that supports RSS feeds to Twitter, Facebook, and LinkedIn. Using it, merchants can deliver content to a wider audience and track their performance in real time.
The site offers a filter function, which allows you to send only posts containing selected keywords to social networks. The filter looks at the “title” and “description” RSS feed items, but does not filter by categories, links, or anything else.
Setting up streams for distribution involves just two steps. First, enter your site URL and Twitterfeed will automatically pull your RSS feed. Next, choose the social networks you want to stream content to, and you’re done.
Twitterfeed is free.
Cybranding is a Twitter hashtag analysis tool that offers a free version called Hashtagify.me and a premium version, Hashtag Intelligence, which provides more in-depth analysis.
Hashtagify.me reveals at-a-glance related hashtags, top influencers, and usage pattern for any hashtag you select.
Hashtag Information lets you collect all tweets for a given hashtag and analyze them in one of four ways.
- Summary. Gives you insight into your hashtag’s global health and trends.
- Chronology. Shows daily data such as the number of tweets, users and impressions.
- Influencer. Lists top influencers for your hashtag; it also includes information that makes it easier to connect with them.
- Hashtags. Displays hashtags and keywords related to the tracked hashtag.
Pricing for Hashtag Intelligence starts at $9.90 per month. A 14-day free trial is available.
Twitter Tools is a plugin that creates a full integration between a WordPress site and your Twitter account.
Twitter Tools integrates with Twitter giving you the following features:
- Connect multiple Twitter accounts;
- Archive tweets from your Twitter accounts;
- Create a blog post from each of your tweets;
- Create a tweet each time you post to your blog, with a link to the blog post;
- Browse your tweets locally by @mention, #hashtag or user account.
Twitter Tools is a free plugin.
ManageFlitter allows you to sort, filter and manage the people you follow on Twitter for all your accounts. You can find relevant people to follow and interact with, track your activity on Twitter, and schedule tweets to post at optimal times.
One of the most useful features is a mass “unfollow” tool that shows people you’ve followed but haven’t followed you back yet, those who are inactive, or those who don’t have a picture. in profile. This is beneficial as it helps keep your Twitter account clean and focused on those who are most likely to engage with your brand.
A free account is available. Premium plans start at $12 per month.
Tweriod displays the best times to tweet. It analyzes both your Twitter feed and your followers’ tweets. It will analyze up to 1,000 of your subscribers.
The app is free, and a premium version is available starting at $3.99 per month.
A free tool from the social media management platform provider social sproutMust Be Present provides a report showing the average response rate and the time it takes you to respond to those who interact with you on Twitter.
It shows response rates and times broken down by industry, message volume, and audience size.
Using a bookmarklet, SavePublishing finds tweetable phrases in any content, saving you the hassle of copying and pasting. You can also add a button to any page on your website, allowing others to find similar tweetable content.
Free, SavePublishing is in alpha and works in Chrome, Firefox, and Safari browsers.
Followerwonk, a Twitter analytics platform developed by marketing site Moz, helps you learn more about your followers, such as their location and when they tweet. You can also find influencers in your product category or niche.
Using Followerwonk, you can search Twitter bios and profiles, compare your social graph to other users, and analyze, follow, and sort followers based on various criteria. The platform presents the data as a visual graph.
Followerwonk offers both free and paid plans. A 30-day free trial is available.
Topsy is a free, real-time Twitter search engine that includes limited analytics capability.
According to the site, unlike traditional web search engines, Topsy indexes and ranks search results based on the most influential conversations that millions of people have every day about each specific term, topic, page or area queried.
It also lets you compare search terms based on domain name, @username, or keyword.
TweetChat helps you identify hashtags related to specific topics and connect with people who are talking about them. Choosing a hashtag directs you to a chat room where you can view related conversations.
In case multiple chats are running at the same time, TweetChat presents a list of rooms you can choose from.
The chat room is updated whenever a tweet containing the hashtag is posted. You can pause updates so that when you scroll down the page, it doesn’t refresh.
You can also use TweetChat to start your own hashtag discussions. A calendar presents a list of scheduled chats and allows you to add your event.
TweetChat is free.