The six avatars of Aamir Khan in the new Walkaroo campaign, Marketing & Advertising News, AND BrandEquity

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Aamir Khan in one of the commercials

Walkaroo, the footwear brand, launched this integrated marketing campaign, ‘Walk More. Restless’, to strengthen its connection with consumers.

Six films will be released, starring Bollywood actor Aamir Khan. The actor will be seen in six different avatars in this campaign series.

The brand weaves its brand ambassador Khan into six different characters. The films aim to create brand awareness among consumers and encourage people to explore the range of modern, comfortable and durable footwear designed for young consumers, who seek comfort and style at an affordable price.

Conceptualized and executed by Havas Creative Group India, the campaign features Khan playing different avatars, such as private investigator, guidance counselor, director, CBI, doctor and grandfather in each version of the film.

The idea was to show the variety of choices that Walkaroo offers its consumers, using fun and humor.

VKC Noushad, Managing Director of Walkaroo International, said: “We are delighted to launch this new campaign with Aamir Khan. The campaign marries the ever-changing undertones of Aamir Khan with the wide, fashionable variety that Walkaroo offers. “

Bobby Pawar, President and Creative Director, Havas Group India, said: “We conceptualized the films with young consumers in mind, who are eager to try something new and are not afraid of the movies. experiences. The film encourages people to keep walking and never let anything come between their aspirations and their dreams. Through the creative interpretation, we have taken the Be Restless brand thinking at face value and translated it into various situations that have allowed us to showcase the variety and sustainability of the brand.

The integrated campaign will be rolled out on television channels and social networks.

The idea behind the campaign is to emphasize the importance of high quality and safe tires for unexpected surprises on the roads …


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