Tech Talk with Jivox: personalization and e-commerce marketing

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30-second summary:

  • Between multiple devices, hectic lifestyles, ever-changing minds and the pandemic, getting the brand’s message across is usually a hit in the dark.
  • So many disparate marketing tools only make it more difficult. As confusion ensues, costs increase and productivity is affected.
  • Brands must, at all costs, find the best way to predict the customer buying journey that works in the new normal.
  • The winners in this new economy will be brands capable of delivering their products digitally directly to consumers and achieving excellence in personalized e-commerce marketing.
  • With a cloud-based, data-driven, AI-powered platform, Jivox delivers personalized digital advertising and marketing experiences at scale; engage consumers with the right message in real time and across all channels.

A modern brand faces many disruptions. And embracing the evolving needs of the modern brand is no longer an option, but rather a constraint. One of the most important needs of a brand is to deliver personalized digital advertising and marketing experiences at scale. Jivox, a data-driven, AI-powered cloud platform, enables brands to achieve this at scale and across all channels.

In our last Tech Talk, CEO of Jivox, Diaz Nesamoney speaks through the data-driven personalized advertising and marketing platform. Prior to founding Jivox, Nesamoney founded Celequest, the leading business intelligence and market analysis device, and served as its CEO until early 2007, when the company was acquired by Cognos / IBM. Nesamoney was also co-founder, president and COO of Informatica (NASDAQ: INFA), a pioneer in data integration software (now the market leader with over $ 1 billion in revenue) that he transformed from a startup to a public company. listed company.

About Jivox

Jivox is transforming the way the world experiences digital marketing by connecting brands with their audiences in the most personalized way. Jivox’s Dynamic Creative technology drives engagement and digital commerce across both paid and owned media, delivering ROI by reducing production costs and increasing media performance using big data, digital media, and more. AI / machine learning, dynamic creative optimization (DCO) and identity technologies. The Jivox Kairos purchase prediction engine drives sales by matching the right products with the consumers who have the highest purchase intention. Jivox is trusted by hundreds of leading companies including Electronic Arts, Marriott International, Mazda, Nestlé, T-Mobile, Unilever, and more. Jivox has been recognized by Forrester as a leader in creative advertising technology.

To quickly find out what Jivox has to offer, you can also check out their Tech Talk below:

Tech Talk with Jivox Personalization and e-commerce marketing

Work with data, personalization and cost savings

There is an almost immediate cost reduction every time Jivox technology is deployed as it essentially automates the production of various personalized messages, content and advertisements. Jivox allows brands to automate this process and on a large scale. Brands that have worked with Jivox have saved around $ 642 million by automating this process, with an overall ROI of over $ 1 billion. Jivox recently published a study looking at Fortune 1000 in its customer base with a detailed ROI model illustrating how these companies have used personalized digital marketing to achieve return on investment.

return on investment model

The impact of Jivox on e-commerce marketing

In the rapid shift to remote working and the accelerating digital age, the e-commerce market has come to the fore as consumer demands increase and they are forced to stay home instead. than buying in store. Research of eMarketer predicts that consumers will spend $ 709 billion on e-commerce sales in 2020, a total increase of 19%, the highest peak since 2008.

As a result, more and more brands are adopting a direct-to-consumer (DTC) strategy and selling products from their own domain rather than through a third party, like Amazon.

This is where Jivox comes in. With Jivox’s custom DCO platform, brands can fine-tune their e-commerce marketing strategy to deliver a relevant message tailored to the person they are targeting. With Jivox, marketers are no longer fighting for consumers’ attention through a generic and unique message. Instead, marketers can deliver a relevant message consistently across all channels to a consumer based on their interests, preferences, buying habits, in the right context, such as location, weather. and time of day.

Buy Prediction Engine: The Secret Sauce

Jivox’s patented purchase prediction engine captures a consumer’s buying behavior, uses AI and machine learning to develop a prediction model that informs what the consumer is likely to buy, what product or sets of products. Jivox uses in-memory clustered personalization hub technology and IQiD first-party identity solution to identify, store and process consented consumption data used to generate predictions of the likelihood of a consumer buying as well as predictions. of the products he is likely to buy. The Personalization Hub processes billions of data signals to make data available for real-time decisions in less than seven milliseconds, enabling real-time decisions on products, prices and offers. Jivox enables brands to interact with consumers by using the consented data that consumers provide to brands in a confidential manner. This, coupled with real-time contextual data to signal the right place and time, drives engagement and buy.

Jivox DCO: large-scale customization

Some of Jivox’s biggest customers have repeatedly used the prowess of Dynamic optimization of creations (DCO) to increase engagement and sales without increasing production costs. Using Jivox’s Dynamic Canvas, a modular creative approach, brands are able to personalize thousands of ad variations using a single creative master and data brands enabling a 1: 1 experience. with individual consumers.

Omnichannel personalization

According to Jivox Omnichannel Personalization Benchmark Report, personalized ads increase engagement 3x more than the industry benchmark. To create relevant experiences, marketers need to provide consumers with personalized messages that recommend the right product in the right context through the right channel.

Jivox’s Personalization Platform for Digital Commerce Marketing uses data automation and AI-powered recommendations to scale individual marketing content, to the right people, at the right time.

Optimization of the customer journey

Business leaders believe that real-time customer analysis across multiple touchpoints is very important to the customer experience. With Jivox, brands can effectively achieve precision marketing and increase engagement through customer journey optimization. This AI-powered 360-degree customer journey analysis and optimization platform helps identify and visualize which customer journeys (from website, email, or exhibit advertising) stimulate engagement and optimize the most efficient routes in real time.

In summary

Delivering relevant messages into the micro-moments of consumer purchase intent across all channels is a necessity of time. However, when brands have the added ability to track, measure, and optimize customer journeys, from a branded website, email, or ad exposure, they can successfully drive l ‘engagement and conversions. And with Jivox, brands can seamlessly accelerate engagement, conversions, and ROI through personalized digital marketing.

Check out Jivox’s Tech Talk here for a more in-depth look at their offering.

Catherrine Garcia is an experienced web developer at WPCodingDev and a passionate blogger.


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