Vikram Gulia, CEO of Amalgamated Plantations, said: âAs new age consumers seek a rich and vibrant experience with products and lifestyle, we use our heritage and expertise to present a carefully selected exquisite range. all over India. We leverage our heritage and our deep connection to the soil we grow our tea on while taking care of our gardens to create a delicious range; a range that will offer a whole new tea tasting experience to traditional consumers and new entrants to the world of tea.
Rohit Malkani, National Creative Co-Director, L&K Saatchi & Saatchi said: âTelling a source story for a premium tea line is a boon for a creative team! After all, India has been cultivating teas for almost 200 years and producing the best teas in the world. Shot in 3 locations, the film captures the beauty of each tea growing region, romanticizing the land and interweaving the film with tea trivia. From packaging to communication, it has been an incredible journey for us at LKSS to launch Teas from India.
Atin Wahal, Executive Vice President, North & East, L&K Saatchi & Saatchi said, âWe wanted to position TFI not as another tea brand but as an experience. This experience must be seen and heard in addition to being tasted. It is heartwarming to see that our effort to conceptualize brand and portfolio thinking with Mr. Gulia and his team has finally paid off. We are convinced of our unique and one-of-a-kind offer for consumers. Welcome to the tea experience.