Tata Mutual Fund Introduces Diwali Checklist in New Campaign, Marketing & Advertising News, AND BrandEquity


Tata Mutual Fund presents Diwali checklist in new campaign.

As part of its Diwali-themed communication, Tata Mutual Fund launched a two-pronged campaign. In pursuit of its goal of “building a living brand”, the brand’s latest digital campaign features two images broadcast in parallel color. With an outing each feast day, one track has a creation linked to the day (Diwali has several days of importance) and the other with a creation around SIPs.

The first track of the campaign marks 5 days of Diwali and features a checklist of 3 things you can do every day. Each activity is special and specific to this day of Diwali. This is not an isolated attempt at problem solving, but joyful moments where the whole family comes together to make it a very special day. Much like isolated investments could be a flicker at best, but a split between equity and debt gives the portfolio enough balance to pivot. This could improve the chances of wealth creation in the long run.

The holiday season can throw all your general perceptions of media return on investment out the window …

The second track covers SIPs. Simply put, one light is not enough for a glowing home. Therefore, you light many lamps to welcome wealth on Diwali. Likewise, every long-term and short-term need can be met with multiple SIPs. Light and investments increase over time. And each light could illuminate the other to set up a chain of luminosity. Likewise, one SIP can lead to another and be available at different stages.

The campaign builds on the brand theme of the Tata mutual fund “Khud Pe Vishwaas Hai Sab Se Badi Investment“and push someone to do #VishwaasKaTyohaar on every occasion of celebration given.

Members on an Android mobile phone will see a dedicated games line and a games tab …

“We see Tata Mutual Fund as a brand established among the joys of our investors and distribution partners. It’s our way of doing maybe everyday highlights or festivities that give us joy, purpose driven direction. It is a natural chair for a bugle call to make great debuts. Against the backdrop of two gloomy years. May this Diwali be the start of better days, ”the company said in a statement.

Watch BE + with Ambi Parameswaran: conversation with industry leaders like Jasneet Bachal, Harish Narayanan, Deepali Naair, Siddhesh Joglekar and more


Leave A Reply