Tanishq Rewrites India’s Marriage Story in New Campaign, Marketing & Advertising News, AND BrandEquity


Tanishq rewrites India’s wedding story in new campaign

Tanishq, in partnership with Dentsu Webchutney, launched their latest campaign, #MarriageConversations, to try to rewrite India’s marriage narrative. The campaign aims to encourage couples to have conversations about marriage and the life they want to build together, as well as about marriage itself. The film is directed by Superfly Films Private Ltd.

Ranjani Krishnaswamy, Managing Director of Marketing, Tanishq, said: “This wedding season, we want to encourage young couples who are taking the next step in their lives to take a break and talk about the marriage they are considering together; a conversation where they feel comfortable and honest with their partners to discuss what really matters to them. Tanishq wants to celebrate those real conversations that lead to the ‘when it rings true’ moment for our couples and engrave those moments with our engagement rings. “

The campaign shows that while life’s milestones happen occasionally, everyday joyful moments are what keep us going …

Binaifer Dulani, Creative Director, Dentsu Webchutney added, “Tanishq is a part of every step that a couple shares together, embellishing a lifetime of memories. And it all starts when the couple decides to make this commitment. We’re proud of the brand for inspiring and encouraging couples who are getting married soon to get raw and real and build a solid foundation together, as they inevitably embark on the roller coaster of a journey that is life. We hope couples across India feel empowered to be vulnerable with each other and talk about their future before taking the big step. “


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