As part of this campaign, the very first collaboration kicked off with Harsha Bhogle, who lent her voice for the brand’s film.
The brand is also collaborating for the first time with female cricketers – Mithali Raj and Harleen Deol, who will create fun and entertaining social media content to encourage their followers to participate in this unique campaign by monitoring the six hit by the Indian team. cricket.
Ankush Tuli, Managing Director, Asia Pacific & Middle East, YUM! Brands, said: âWe will be cheering on the Indian team and celebrating all six by giving free tacos to all of our fans. We are excited to partner with cricketer stars Dinesh Karthik, Mithali Raj and Harleen Deol, and commentary legend Harsha Bhogle, as we bring âSee a Six, Catch a Tacoâ to all cricket fans and fans of Taco Bell across the country. “
Gaurav Burman, Director of Burman Hospitality (Taco Bell’s exclusive franchise partner in India) said: âWe are proud to collaborate with renowned cricket icons on our latest ‘See a Six, Catch a Taco’ campaign. We will be celebrating all six shots of the Indian team by offering free tacos in a fun and unique way. “