Taco Bell Celebrates Cricket Fans in New Campaign, Marketing & Advertising News, AND BrandEquity

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Taco Bell has just launched a national campaign called “See A Six, Catch a Taco” which is popular with taco lovers and cricket fans. For the campaign, the brand is collaborating with cricketers and cricketers commentators, bringing the spirit of cricket to an all-time high!

As part of this campaign, the very first collaboration kicked off with Harsha Bhogle, who lent her voice for the brand’s film.

The brand is also collaborating for the first time with female cricketers – Mithali Raj and Harleen Deol, who will create fun and entertaining social media content to encourage their followers to participate in this unique campaign by monitoring the six hit by the Indian team. cricket.

Ankush Tuli, Managing Director, Asia Pacific & Middle East, YUM! Brands, said: “We will be cheering on the Indian team and celebrating all six by giving free tacos to all of our fans. We are excited to partner with cricketer stars Dinesh Karthik, Mithali Raj and Harleen Deol, and commentary legend Harsha Bhogle, as we bring “See a Six, Catch a Taco” to all cricket fans and fans of Taco Bell across the country. “

Gaurav Burman, Director of Burman Hospitality (Taco Bell’s exclusive franchise partner in India) said: “We are proud to collaborate with renowned cricket icons on our latest ‘See a Six, Catch a Taco’ campaign. We will be celebrating all six shots of the Indian team by offering free tacos in a fun and unique way. “

The campaign, which also includes VVS Laxman, was launched in the middle of the T20 World Cup, targeting cricket fans …


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