Supertails Celebrates International Dog Day With New Campaign, Marketing & Advertising News, AND BrandEquity


Supertails is celebrating International Dog Day with a new campaign., a one-stop solution for pet food and supplies, released a video campaign for International Dog Day. The campaign celebrates the small joys of canine parenthood and the unique language we develop with our pets as we bring them into our lives.

The campaign leaves viewers with the message that no matter where we are from, our pets don’t see us any differently. Whatever language we speak with our dog, all he understands and understands is the language of love. The video shows that “Aaja”, “Vaa” and “Viens” would all mean the same to a dog who is called with love.

Through this campaign, Supertails celebrates the camaraderie, love and bond that young Indian parents share with their dogs.

Varun Sadana, Co-Founder of Supertails said: “In the past 2 months, we have conducted over 2000 online vet consultations and interacted with over 5000 pet parents from across the country. This linguistic diversity was one of the best lessons we learned from our interactions. The campaign highlights India’s diverse culture and how pets bring it together. Where else will you find a Golden Retriever that responds to Gujarati in one part of the country and Kannada in another?

Watch BE + with Ambi Parameswaran: conversation with industry leaders like Jasneet Bachal, Pawan Sarda, Siddhesh Joglekar


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