As the brand celebrates diversity and inclusiveness, the new campaign highlights women who embrace their uniqueness.
The campaign features a series of branded videos featuring women from different backgrounds, explaining how their personalities are reflected in their choice of makeup from the Studiowest range. They make no apologies for their style and are comfortable in their own skin, displaying their daring with pride in the videos.
Umashan Naidoo, Customer Manager at Westside, said: “Studiowest by Westside has always addressed the concerns of everyday women. However, with #ThisIsMe, we want to bring the fun side of makeup to life and celebrate women who break down barriers effortlessly by just being who they are. We don’t want to change the way someone looks, instead we want them to feel amazing with products that only enhance what they’re already rocking.
The videos feature four women showcasing their individuality while creating looks with essential blacks, pop colors and nude highlights.
The film celebrates Mohammad Siraj’s courage and determination, through Thums Up’s #PalatDe campaign …
