Search Engine Marketing [SEM] refers to paid search campaigns such as Google Ads. It is a set of tools, strategies and techniques that help in website optimization for better search engine visibility. SEM aims to achieve better positioning on search engines and popular sites. SEM integrated into digital marketing is beneficial in several ways. It helps to –
- Generate qualified traffic to your landing page.
- Promote your business worldwide.
- Track conversion rates to ensure paid ads are effective.
- Create brand awareness and credibility.
For your business in Australia, contact the search marketing experts. Experts can help you craft an effective and functional search engine marketing plan for better ROI.
Tips for Running a Search Engine Marketing Campaign Properly
Make sure the keywords used in the ads are relevant. For example, if you are in a spa business, be sure to use keywords focused on massages and natural therapies. If your business does not treat misaligned spine, avoid keywords such as sciatic disc treatment.
Never be very specific
Choose keywords but not very specific. The phrase “A spa center specializing in massage and sauna treatments in Australia” sounds great and defines your business perfectly, but according to the SERPs, you need a short keyword to be effective like Spa Center Australia .
The right keywords drive traffic
If you identify that the target keywords aren’t bringing in traffic, refurbish the keywords. Google Analytics helps monitor conversion rates. Be flexible about changing keywords, as it’s a time-consuming task that starts with trial and error.
A/B testing for better ads
With A/B testing, verify the effectiveness of ads and use the one that has the potential to generate qualified customers. A/B testing pages and paid marketing are closely related. If the keywords you are following aren’t turning into impressions or clicks aren’t converting, the paid traffic funnel isn’t working at its best. A/B testing paid advertising increases conversion rate and value.
Artificial intelligence is crucial for Google Adwords. The cost per click is minimized and from Google you gain maximum traffic. The special robot ‘Albert’ is used by Google Adwords. The tool integrates, organizes auctions and monitors the effectiveness of advertising campaigns executed on various platforms ranging from search engines to email marketing.
Simplify the product purchasing process
Remember that 72% of online buyers are partially satisfied, while 10% are totally dissatisfied with the ease of purchase on e-commerce sites. The satisfaction rate of satisfied online shoppers is 18%. To run an effective search engine marketing campaign, perform analysis to find issues. Check the duration of the shopping process and analyze each to know when the customer bounces or abandons the cart. Make the process of purchasing products as easy as possible.
Keep track of competitors
Online business means you have to compete with global brands big and small 24/7. lead conversion. Sometimes you may fail even after investing a lot of resources in your SEM campaign. Therefore, keep track of your competitors’ activities and adjust your SEM campaign accordingly.
In this competitive environment, use search engine marketing campaigns to save time, reduce costs, and improve ROI as much as possible.