Sonam Kapoor features in latest campaign from The Moms Co, Marketing & Advertising News, ET BrandEquity

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Actor Sonam Kapoor with Malika Sadani, founder and CEO of The Moms Co.

The Moms Co. has hired actor Sonam Kapoor as a brand ambassador for its skincare and baby care line. Kapoor represents The Moms Co. value of love, without compromise.

The brand value is further showcased in the brand’s TVC with Kapoor explaining that the products are all-natural, dermatologically tested and 100% of women who tried them saw clearer skin.

With this association, the company will also launch its very first television campaign to promote its skincare products.

Kapoor said, “The Moms Co. is a brand born out of a mother’s need to find the best products for her baby and is built on the philosophy of creating products that are natural, effective, clinically tested and globally safe. standards. I use The Moms Co. products as part of my daily skin care regimen and they have proven to be extremely effective for me and I look forward to using them for my baby as well.

Malika Sadani, Founder and Managing Director of The Moms Co., said, “In this journey, we have found the perfect partner in Sonam A Kapoor. She is known for her conscious and insightful choices in all aspects of life. The synergy between our brand values ​​and what it stands for is remarkable. We are thrilled to partner with her to help The Moms Co. reach many more homes. »

Watch the video here:

The brand chose Panday because of its long-standing relationship with Lakme Academy and Lakme Salon.

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