Sociowash Wins Digital Mandate for India Gate Health, Marketing & Advertising News, AND BrandEquity Campaign


Sociowash won the digital mandate for India Gate Health, an extended health food portfolio brand from India Gate Basmati Rice. Won during a multi-agency pitch, this integrated mandate will consist of planning, strategizing and managing the brand’s digital and media campaign.

The agency will be responsible for shaping the brand’s digital journey and will strive to make India Gate Health the leader of this paradigm shift where consumers are constantly on the lookout for healthy and nutritionally superior ingredients that are not. not only rich in nutritional content, but are also good in taste.

The digital agency will manage mySmilist’s 360-degree digital mandate to help build the brand’s digital presence from scratch …

Ayush Gupta, Business Manager (Domestic Sales), India Gate Basmati Rice added: “We are confident that Sociowash, with its experience and capabilities in all digital and media formats, will help us to optimally deliver our message and to reach our customers through the We truly believe that our affiliation with Sociowash will help us grow and establish new benchmarks as we promote our brand’s philosophy of rooting a healthy future. The focus will be on artfully communicating the brand’s offerings and their benefits to a diverse and nuanced audience by leveraging our full range of digital solutions. We hope that our engagement and learning will help us to further strengthen the link with India Gate. “


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