Skoda Launches ‘Conquering the Unconquerable’ Advertising Campaign, Marketing & Advertising News, ET BrandEquity


To commemorate 20 years of Škoda Auto India, the company unveiled a one-of-a-kind campaign, “Conquering the Unconquerable”.

OMG Content has spearheaded communication and strategy with a comprehensive content plan, from production to marketing.

Zac Hollis, Brand Director, Å koda Auto India, said: “ŠKODA’s presence in India over the past two decades has been a rewarding journey. At the milestone of Å koda Auto’s 20 years in India, we wanted to set a benchmark and push the boundaries. to achieve something beyond imagination. “Conquering the Unconquerable” is a campaign that is an ode to the journey and the potential of the brand. A tribute to Å koda who is driven by inventiveness in every facet of our business. ”

Tarun Jha, Marketing Manager, Å koda Auto India, commented: “The idea of ​​’Conquering the Invincible’ was to make history by facing off against the mightiest and to create a story about achieving the unimaginable. this campaign, we truly conquer the invincible, alongside our partners, who have been a constant source of support and inspiration. We are confident that the beauty of this activation will touch the hearts and minds of our consumers. “


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