The company said the campaign is based on this very concept of friends and family asking for a treat when landing a new job. As part of the commercial, the protagonist is asked for a treat by his peers, right after he enrolls in a Simplilearn program, indicating that he is guaranteed to land a new job after completing the program.
The company launched two commercials focused on two main groups of target audiences, those who are employed and exploring better opportunities, and aspiring candidates who are currently looking to join the job market and build a career.
Mark Moran, Director of Marketing at Simplilearn, said: “As a leading online Bootcamp, we are delighted to launch this campaign offering a job guarantee as a basic offer to aspirants, combined with the relatable story of asking for a treat when one succeeds in their profession. We hope viewers will identify with the characters and find the motivation to learn new skills and share their “sweet success” with family and friends.
Carl Savio, Managing Director and Chief Commercial Officer of Bluebot Digital, added: “The campaign is built around a tangible product benefit: guaranteed jobs. While conceptualizing the campaign, we came across a cultural idea – In our country, it is customary to ask for a treat when a friend or family member gains an asset or increases in power. And from there, we’ve built a campaign that we know will reach out to all demographics. »