The theme of the campaign focuses on how ambition and determination can enable individuals to reach their full potential despite the challenges they face and to grow beyond the constraints of the present day. He encourages us all to seize the moment for our personal advancement and to find joy in a time of worry and uncertainty.
One version of the campaign features an NRI in America, highlighting how this is a shared experience for Indians at home and abroad. The campaign was conceptualized and executed in partnership with the Bluebot creative agency.
As part of the campaign, the company released three commercials highlighting the successes of aspirants who completed a Simplilearn certification program during the pandemic. The films depict the stories of three people from Seattle, Chennai, and Mumbai, respectively.
Despite being stuck at home, they manage to pass Simplilearn’s Bootcamp certifications to achieve immediate career success in the form of pay raises or the job of their dreams. The commercials bring out the joy each of them feels in achieving their ambition, with bouncy background music created by composer and music producer Michael McCleary.
Mark Moran, Marketing Director of Simplilearn, said: “As the lead online Bootcamp, we are happy to launch this campaign to inspire all of us not to give up hope and to dance towards success. We look forward to encouraging professionals around the world to continue to develop their skills, with the Ambition message #CannotBeLockedDown. “
Carl Savio, Creative Director and Founder of Bluebot Digital, said: “If the pandemic has taught us anything, it’s that the power of the human spirit is indomitable. Millions of professionals have shown courage and used this and the last year wisely to prepare for a better future with Simplilearn’s premier courses. This campaign is a testament to them and the brand. “
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