Sendlane targets multi-billion dollar ecommerce marketing automation


The fast-growing software company, whose platform is used to create engaging digital marketing experiences, has appointed seasoned executives in finance, products, marketing and business development to fuel its next phase growth.

Sendlane, a growing player in the e-commerce-focused marketing automation category, announces the appointment of four highly experienced leaders from the tech industry to key leadership roles. Joining the company are Michael Conway (CFO), Patrick Carmitchel (EVP, Product Management), Andrew Christison (VP, Strategic Partnerships) and Danielle Porter-Condon (VP, Marketing).

Sendlane is expanding its management team in response to the significant growth of the business driven by enthusiastic customers. The appointments add both operator and leadership experience, which the company can use as it matures and aims to capitalize on the huge global marketing automation market expected to grow to $ 14 billion. by 2030.

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New CFO Michael Conway has a wealth of experience building and scaling successful technology companies. He was the co-founder and chief financial officer of Solera Holdings, which reached a valuation of over $ 4 billion. He was also CFO of and, and worked for KPMG and Deloitte.

Patrick Carmitchel, Sendlane’s new Executive Vice President of Product Management, brings over 15 years of experience to this role, including six years as Vice President of Product Management with the Technology & Services Industry Association. , a global research company serving the Fortune 100. He was also head of product marketing at Glip (acquired by RingCentral) and co-founder of Rule (also acquired).

As Vice President of Strategic Partnerships, Andrew Christison will focus on growing Sendlane’s distribution business. Prior to joining Sendlane, he was Senior Director of Strategic Partnerships at Tinuiti (acquired by New Mountain Capital), where he built a powerful partner ecosystem to help big brands achieve their performance goals.

Danielle (Dani) Porter-Condon is the new VP of Marketing at Sendlane. She has spent the past decade helping growing businesses get started in the market. She joined the company after Built Technologies, where she led marketing and helped the company become Tennessee’s first tech “unicorn”. She was also Vice President of Marketing at Rivve and Head of Content Marketing and Outreach at LeanKit (acquired by Planview).

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2021 has been a success for Sendlane. The company started the year with a doubling of its turnover. Over the summer, the company raised $ 20 million in a Series A funding round and, including new executives, now employs 60 people. Sendlane customers are reacting to the power of its platform, which marketers use to access customer data and send personalized messages that improve consumer awareness and brand loyalty. On average, marketers using Sendlane have reported an increase in their revenue of between 20% and 40% since implementing the product.

“Ecommerce retailers are desperate for tools that can help them engage their customers right now, no matter what device they’re using,” said Jimmy Kim, CEO of Sendlane. “Our platform is unique in its ability to provide marketers with access to the data and communications tools they need to send highly targeted messages at the right time. Along with Michael, Patrick, Andrew and Dani, we add seasoned operators with established backgrounds who can help us develop our vision and scale our business as we solve major issues for digital retailers.

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