Sendlane targets multi-billion dollar e-commerce marketing


SAN DIEGO, Nov. 23, 2021 (GLOBE NEWSWIRE) — Sendlane, an emerging player in the e-commerce-focused marketing automation category, announces the appointment of four highly experienced tech industry executives to key leadership positions. Michael Conway (CFO), Patrick Carmitche (EVP, Product Management), Andrew Christison (VP, Strategic Partnerships) and Danielle Porter-Condon (VP, Marketing) join the company.

Sendlane is expanding its management team in response to significant company growth, driven by enthusiastic customers. The appointments add both operator and leadership experience, which the company can use as it scales and aims to capitalize on the massive global marketing automation market expected to reach $14 billion. by 2030.

New CFO Michael Conway has deep experience building and scaling successful technology companies. He was co-founder and first chief financial officer of Solera Holdings, which reached a valuation of over $4 billion. He was also CFO of and, and worked as a consultant for KPMG and Deloitte.

Patrick Carmitchel, Sendlane’s new Executive Vice President of Product Management, brings more than 15 years of experience to the role, including six years as Vice President of Product Management with the Technology & Services Industry Association, a global research firm that serves the Fortune 100. He was also the head of product marketing at Glip (acquired by RingCentral) and a co-founder of Rule (also acquired).

As Vice President of Strategic Partnerships, Andrew Christison will focus on growing Sendlane’s channel business. Prior to joining Sendlane, he was Senior Director of Strategic Partnerships at Tinuiti (acquired by New Mountain Capital), where he built a powerful ecosystem of partners to help major brands achieve their performance goals.

Danielle (Dani) Porter-Condon is the new Vice President of Marketing at Sendlane. She has spent the past decade helping growth-stage companies get to market. She joins the company from Built Technologies, where she led marketing and helped the company become Tennessee’s first tech “unicorn.” She also served as VP of Marketing at Rivve and Head of Content and Outreach Marketing at LeanKit (acquired by Planview).

2021 has been a success for Sendlane. The company doubled its revenue and tripled its workforce – it now employs more than 60 people – while raising $20 million in funding. Sendlane customers respond to the power of its platform, which marketers use to access customer data and send personalized messages that improve consumer awareness and brand loyalty. On average, marketers using Sendlane have reported an increase in revenue of between 20% and 40% since implementing the product.

“E-commerce retailers are desperate for tools that can help them engage customers right now on any device they’re using,” said Jimmy Kim, CEO of Sendlane. “Our platform is unique in its ability to provide marketers with access to the data and communication tools they need to send highly targeted messages at the right time. With Michael, Patrick, Andrew and Dani, we add experienced operators with established records who can help us realize our vision and scale our business as we solve major problems for digital retailers.

About Sendlane
Sendlane is a behavior-based email marketing automation tool designed to help e-commerce stores turn their online shoppers into lifelong customers. The platform has grown to over 1,700 users and is used by top digital marketers and e-commerce store owners across the web, successfully delivering billions of emails. Sendlane is dedicated to growing, constantly evolving, and delivering industry-leading 24/7 live chat – a 30-second response time as well as a dedicated support team. experts from dedicated customer support managers, offering a premium service style approach.

Company Contact:
Danielle Porter Condon
[email protected]


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