Ask.com, Bing, and Yahoo attract far fewer consumers to publisher websites than Google, but visitors who arrive through these three search engines tend to stay longer during visits and see more pages, and they are less likely to quit after reading a single page, according to a recent analysis of sharing addict.
Below are the main conclusions of The report, which was based on organic search traffic data collected over six months (December 2013 to May 2014) from the sites of over 300,000 publishers reaching an audience of over 400 million unique monthly visitors.
The report looked at three key metrics (average visit duration, pages per visit, and bounce rate) to determine which search engines generate the most engaged audience:
- Overall, Bing and Yahoo deliver the most engaged visitors, while Google and AOL deliver the least engaged.
- Google researchers quickly abandon sites they deem unsuitable for answering their immediate questions: on average, 61.26% bounce back. Additionally, Google fans, on average, have the lowest number of pages per visit (2.34).
- Google still ranks above AOL, which not only generates the fewest organic visits to sites, but also generates the least engaged audience: on average, visitors arriving from AOL spend just over two minutes. during each post-click session (129.07 seconds).
Share of visits
Google dominates organic search, sending 17 times more visits to publisher websites than Yahoo, Bing, Ask.com and AOL combined.
Of the other search engines (except Google), Bing and Yahoo drive the most traffic to the reviewed websites.
Interestingly, over time the major search engines contributed a smaller share of the overall traffic (combined direct visits, social referrals, organic search, paid search, etc.) to the websites reviewed.
About the research: The report was based on organic search traffic data collected over six months (December 2013 to May 2014) from the sites of over 300,000 publishers, reaching an audience of over 400 million unique monthly visitors.