Search Engine Marketing – The State of SEO in 2014



Most search engine optimization (SEO) practitioners (71%) say understanding the link between social sharing and search rankings is more important in 2014 than it was last year , according to a recent report from Shiny edge.

Measure ranking in Google Universal Search results (those that include photos, videos, etc.) 72% consider more important).

Less than half (46%) of respondents say that the discovery of anomalies in keyword rankings is higher this year than last year, perhaps reflecting the search engines’ emphasis on keywords as a ranking factor.

Below are other key findings from The report, which was based on data from a survey of a community of 20,000 SEO practitioners representing more than 8,500 brands.

Approaches and measurement

  • 85% of respondents say that an SEO approach based on pages / content is more important in 2014 than it was in 2013.
  • 84% say it is now more important to know the ultimate impact of pages and content in terms of traffic, conversions and revenue.
  • 78% say grouping pages in a way that aligns with business units and product types, just as they already group keywords together, is more important.
  • Only 50% say measuring the business impact of keywords is more important in 2014, again, perhaps reflecting the changing role of keywords in SEO.

Classification variables

  • 85% of respondents say measuring ranking on mobile devices such as tablets and smartphones is more important in 2014 than it was in 2013.
  • 53% say measuring ranking in local search markets is more important in 2014.

Content performance

  • 83% of respondents say increasing content performance by optimizing organic search is more important in 2014 than in 2013.
  • 55% say their content could be more search engine friendly.
  • 48% of SEO practitioners say their organization’s content is optimized for organic search during content creation, 24% after content creation, 21% before content creation and 7% say it is not at all optimized.

About the research: The report was based on data from a survey of search marketers representing more than 8,500 brands.



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