More and more buyers are turning to internet searches when looking for products to buy.
Businesses that want to attract these potential customers have ways of attracting them while they are browsing the World Wide Web.
Search Engine Marketing (SEM) is the tool to use. It refers to sponsored ads that appear on search engines like Google and Bing.
HOW IT WORKS: Advertisers must pay for the privilege of appearing first when search keywords relevant to their business are entered.
SEM is highly measurable and offers the ability to implement call tracking and conversion tracking to help you understand the KPIs associated with your campaign.
Example: A local cafe wants to attract people looking for coffee, pastries, or breakfast items to their website. By using SEM, we can ensure that their website appears at the top of paid search engine results for specific keywords and queries that we are working with them on.
Team 20 Digital Solutions can help your business implement SEM into their marketing plan. We’re here to help Arkansas businesses thrive by combining the power of television and digital! Do you need to promote your business? Our advertising services on KARK 4 and FOX 16 help you find customers and help customers find you! Don’t be left out! To learn more, call our Digital Sales Manager, Trish Sanchez-Lindsay (501) 340-4582.