Search Engine Marketing Manager – All Web Leads

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Are you an extremely analytical, detail-oriented individual with a passion for search engine marketing? As Search engine marketing manager, you will plan and manage important parts of our online marketing program and leverage paid search for one of the fastest growing lead generation companies in the United States. With ambitious growth goals and a large portfolio of keywords and campaigns to manage, you’ll have your work cut out for you. Fortunately, with our sophisticated research management and reporting tools, you will have a serious advantage over the competition. To be successful in this role, you must be passionate about creating and managing large-scale PPC campaigns, be comfortable analyzing and working with large amounts of data, and be determined to meet and exceed program goals. paid search and AWL. This position is a great opportunity to have an immediate impact in a key business segment for a market leader in online lead generation. If you are into technology, search marketing, data analytics, and want to work with a highly profitable tech company, then this is the job for you.

* Must be eligible to work in the United States. Visa sponsorship for employment will not be provided

General Responsibilities:
• Creation of profitable paid research programs. Design and test ads, landing pages, and quote forms for new and existing acquisition campaigns.
• Monitor quality, click-through rates and conversion rates between accounts. Identify underperforming ads and placements and make the necessary changes to maximize profits and volume.
• Respond to daily and hourly metrics reports to take decisive action to optimize and grow paid search campaigns.
• Monitor advertising profitability using proprietary and licensed management software. Adjust expenses as necessary to maximize profit and lead volume.
• Monitor the quality of traffic from all sources. Identify frauds, underperforming sources and domains. Take the necessary steps to block low quality traffic sources from all campaigns.
• Prepare for any possible algorithm or policy changes.
• Develop strategic initiatives to exceed quarterly objectives.
• Analyze trend data on all campaigns. Provide regular reports to management on new competitors entering the landscape, changes in tactics employed by current competitors and any possible changes in the research landscape that could affect account profitability.
• Identify new tools and reports that need to be created to automate repetitive processes or collect more sophisticated analysis.

Conditions:
• 1 to 3 years of lead generation experience in search engine marketing / PPC on Google, Bing and other advertisers.
• 1-3 years of experience driving high volume online media purchases and managing large annual online marketing budgets.
• Good knowledge of best practices and online marketing measures.
• Proven track record of driving profitable high volume online client acquisitions.
• Experience with professional analysis tools and analysis methods.
• Strong analytical skills and the ability to work with and analyze a large volume of complex data.
• Expertise with Microsoft Excel and other Office software.
• Ability to manage multiple projects with intertwined deadlines while remaining focused on details.
• Extremely motivated with a strong work ethic.
• Ability to work independently as well as in a team.
• Bachelor’s degree required.
• Position based in Austin, TX.

AWL (All Web Leads, Inc.) is one of the most successful customer acquisition marketing companies in the United States. Simply put, we help our clients acquire clients. Today we are doing it for the American insurance industry. Our incredible team of over 500 talented and successful professionals use internet marketing to transform consumer interest in insurance products into policy sales for the world’s largest insurance companies and over 30,000 of their agents . We were born in Austin and our growth from a 2 person startup in 2005 to a very profitable business has been remarkable. We are a tight-knit team with a vibrant, energetic and entrepreneurial corporate culture that has been ranked Best Place to Work in Austin for 2017, 2018 and 2019. We offer a competitive salary, exceptional benefits and a fabulous, fun environment, collaborative environment that allows our employees to give the best of themselves.


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