Search engine marketing firm Botify plans expansion in APAC after $ 55 million funding round



Search engine marketing firm Botify has raised US $ 55 million as part of a funding round that will be used to support its global growth, including its expansion into the Asia-Pacific and Asia markets. China.

Botify specializes in end-to-end SEO management and provides insight across the entire search funnel and AI-driven recommendations and the ability to automate time-consuming and resource-intensive SEO implementations. that generate business results.

The US-based company has raised more than $ 82 million in funding so far and has opened offices in the US, France and Singapore.

The company works with clients such as Expedia, L’Oréal and GitHub, and partners with companies such as Contentsquare, Google Cloud, Salesforce Commerce Cloud and WordPress VIP.

“The strategic partnerships they have forged with Google Cloud and Salesforce Commerce Cloud show how research has become integral to today’s digital strategies,” comments Chloe Giard, Chief Investment Officer of Eurazeo.

With the new funding of $ 55 million, the company seeks to expand its global reach, support product innovation in the automation of organic research, and support the development of the partner ecosystem.

“The investment follows a year in which online activity has accelerated. The pandemic has forced brands across industries to quickly reassess their digital marketing investments or accelerate their digital transformations. With the ability to generate sustainable traffic and revenue – and provide a high return on investment, organic search marketing has become a core strategy to help corporate brands navigate this new world, ”he said. said Adrien Menard, co-founder and CEO of Botify.

While the American market represents 60% of its turnover, the company claims to be established and develop its operations in Asia-Pacific.

Antoine Izsak, investment director of Bpifrance Large Venture, joins the board of directors of Botify alongside Nicolas Herschtel of InfraVia.

Izsak claims that Botify enables websites around the world to generate measurable revenue growth solely through organic search.

“The quality and scalability of the Botify platform sets it apart as a leader in the search landscape. Bpifrance is proud to support such an innovative company in a growing and dynamic market.

Herschtel says Botify achieves high growth and innovation with an “ambitious” product roadmap.

“We were extremely impressed with the founders’ vision for the future of research and are confident that with their unique data model and focus on automation, Botify is well positioned to capitalize on the momentum market and continue to transform the SEO market. “

The funding round was led by InfraVia Growth with the participation of Bpifrance through its Large Venture fund and existing investors Eurazeo and Ventech.



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