Search Engine Marketing – Business Community 2



In our last blog we talked about SEO (Search Engine Optimization) and today we are going to cover SEM (Search Engine Marketing) and Google. SEM is essentially the process of gain traffic and visibility on search engines through paid advertising and unpaid advertising on Google, Yahoo, Bing, Facebook, LinkedIn and other social media applications and online websites and blogs.

First and foremost, you need to make sure that your business and / or business is part of the Google family! So be sure to set up your Google accounts as there are several different platforms from Google, so the more user-friendly you are with these tools, the more savvy you will be with SEM.

At the #GA Summit, a new set of APIs (Application Programmable Interface) was announced to help large businesses, their web developers, and IT departments better manage their metrics. These upgrades allow users to seamlessly integrate their software with Google services such as Google Analytics, Google Adwords, and YouTube. As many large businesses have unique requirements, operate multiple websites, and have many users. The new APIs will streamline the configuration of Google Analytics reports and reduce the time spent reviewing and compiling all of this information so IT and marketing can spend more time analyzing factual information.

Google platforms:

Google+: If you use Google Plus incorrectly, it will affect your ranking with Google and ultimately your SEO or search engine optimization. So make sure you have an account and update your account with newsworthy content! Google Plus content helps you with your page ranking and your information stays available for a long time!

Google Analytics: If you are looking to increase sales, improve your mobile app, and increase your website visitors, Facebook followers, Twitter followers, you need to use Google Analytics and review it regularly.

Managing Google tags: Just recently, Google added a new feature called Google Tag Management, which launched during last week’s #GASummit Link to the Top. This year’s theme was ACCESS, EMPOWER, ACT with numbers and metrics. Vice President of Engineering Paul Mure and Director of Product Management Babak Pahlavan spoke to the masses about what is in the works for Google Analytics. So it was no surprise that Google launched Google Tag Manager. As markup is vital to your search engine marketing and your performance. Google Tag Manager will help you manage your metrics through Google Analytics and your conversion rates.

Google AdWords & ADVERTISING : The way Google AdWords works is that you create an account and pay based on a cost per click. You can also set payment parameters based on a daily budget that you and your customer are both comfortable with. The best part about Google Adwords is that there is no minimum and you are not locked into a contract. You’re only charged when someone clicks on your ad to go straight to your website. Again essential for search engine marketing.

Youtube: Again, if you are looking for more opportunities for your SEO and SEM, be sure to upload some content to YouTube. Control your story, start a conversation and grow your audience with YouTube and make sure to use YouTube Analytics!



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