Search Engine Marketing – A Guide to Google Penguin Penalty Recovery



If you have a website, you certainly know Google penguin, the code name for the Google algorithm launched on April 24, 2012 by Matt Cutts and his team to fight web spam.

And, in all likelihood, you’ve thought about hiring, or you have actually hired, an SEO expert to protect your site from updates to Google’s spam-fighting algorithm.

Google Penguin started out with the goal of reducing spam by lowering the search engine rankings of websites that violate websites. Instructions for Google webmasters. Avoiding any technique that manipulates these guidelines is the best approach to keeping your website off the Google Penguin results list.

Penguin checks website link profiles primarily for the following:

  1. Number of backlinks
  2. Number of nofollow links
  3. Number of dofollow links
  4. Class C IP Site Links
  5. Anchor text:
    – Rich in keywords
    —Varied keyword
  6. Site wide links
  7. Link to the author’s biography
  8. Contextual link
  9. Relevance of the website from which the link originates
  10. Number of backlinks from other internal website pages
  11. Bad Neighbors Links
  12. News site links
  13. Authority site links
  14. .Edu and .org website links
  15. Paid links

Google never mentioned which Excluding SEO techniques it considers it good or bad, but failing to manipulate the guidelines of the Google webmaster has been constantly reiterated. When websites don’t follow these guidelines, they are often penalized by Google Penguin.

Once you’ve been slapped by Penguin, it’s hard to get the penalties revoked. But it is not impossible. This step-by-step guide to recovering Google Penguin penalties will help you get out of those costly penalties.

Check out the Google webmaster tool

Whenever a website is targeted by Penguin, a message is automatically sent to the site’s webmaster account. You can easily check this message in the “Manual Actions” section on the left sidebar.

Eleven types of manual actions described by Google. For the purposes of this article, let’s search for the “Unnatural Links to Your Site – Links Impact” memo to see if your site has been affected by Google Penguin.

Go to the “Links to your site” section

In the Google Webmaster Tool, go to the “Links to Your Site” section and download the “Latest Links” via a CSV file. In the file, you will see the latest links that were crawled by Google robots. Sort them by site name so that links from the same domains are listed together.

Paste all of this information into a Google Drive spreadsheet through your official Gmail ID. (I created a link rating worksheet you can use to analyze all of your listed backlinks.)

Once you have added all the backlinks in the spreadsheet, you will need to find the contact information of the referring sites, such as an email address or a case form. You can usually find this information by …

  • Website Footer / Header Check
  • Find a “contact us” page
  • Find an “about us” page
  • By looking at the bottom of the website’s privacy policy
  • Search at the bottom of the terms of use / service page
  • Using IP Whois Lookup

Once you have the coordinates, place them in your spreadsheet. In some cases, the contact details will not be present for you to be able to find them. If so, just add “contact not found”.

Evaluate the backlinks of your site

Here is the difficult part. How can you determine if the backlinks are good or bad? There are no fixed guidelines, but you can analyze websites taking into account the following SEO parameters:

  1. Domain authority
  2. Page authority
  3. Rank Moz
  4. Moz Trust
  5. Citation stream
  6. Trust flow
  7. Social signals
  8. Domain age
  9. Website content
  10. Page Rank (almost devalued)

By checking each of these 10 settings, you will be able to determine if the website has authority or if it is just generating worthless content or spam.

Once you have analyzed the website, check the anchor text of each link and note where it is: the spam anchor text will be less marked and have exact matching keywords, and you will want to avoid them. Site wide links (which run throughout the website) unless they are useful to site visitors.

Then rank all of your backlinks as “good” or “bad” in your spreadsheet.

Contact the Webmaster

Contacting the webmaster to ask them to remove a bad backlink pointing to your site is by far the most important step in the Google Penguin recovery process.

You need to create an email template that easily sends emails to webmasters you contact. Below is a quick email template that you can use or modify to suit your specific situation.


I hope you are well.

I’m trying to remove some backlinks pointing to my website, [INSERT YOUR URL HERE]. I would really appreciate your help in removing this link. Here’s the info …

Your website links to my website here: [LINK TO THE PAGE WHERE THE BAD LINK EXISTS]

It points to this URL on my website: [INSERT THE URL THE BAD LINK IS POINTING TO]

And it uses this anchor text: [INSERT ANCHOR TEXT HERE]

If you could please send a confirmation note letting me know the link has been removed I would really appreciate it.

Thanks in advance! I hope to have some news soon.

Best wishes,


Google appreciates when you do this hard work because doing it shows that you care about your website and would do what needs to be done to make it successful.

After submitting the first delete request, wait a week or two to submit it again. Wait a month to see webmaster responses and update your spreadsheet noting who removed your backlinks.

It is common for people to skip this step of contacting webmasters and go straight to the next step. But it will probably not be of benefit to anyone. To revoke a Penguin penalty, it is essential to contact the webmasters.

Create a disallowance sheet

When you contact webmasters to remove backlinks, some of them probably won’t respond. And there may also be no clear way to contact them. But since these links are potentially dangerous for your ranking, Google helps you to Disallowance Tool.

In this situation, you can easily put all the backlinks or domain names in a disclaimer sheet (.txt file) and submit it to the Google Webmaster tool. It is suggested that you only use this tool as a last resort to remove potentially harmful links and only after contacting webmasters to request removal.

Submit a request for reconsideration

Last but not least, you will need to send a review request to Google. This is only possible if you have found a “Manual action” message in your Webmaster tool. Via the “Request a review” link, submit a review request that includes the public URL of your link rating worksheet.

If you have correctly ranked all the backlinks and honestly followed the steps above from the Google Penguin Penalty Recovery Guide, then good news will likely be sent from Google within 2-3 weeks. Good luck!



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