Riveting work, a solutions provider that helps retailers collect and use consumer-generated content, has partnered with Wholesale trade. Rivet Works integration is now available through BigCommerce App Marketplace.
The platform facilitates the process of adding videos, photos, narrative stories, and buyer comments to e-commerce sites and retail social media accounts. Rivet Works automatically collects content directly from former buyers, then uses machine learning to organize the information into the appropriate product categories.
According to Rivet Works, its customers earn 155% greater social reach and 104% more reactions, shares and comments for Facebook posts powered by Rivet Works compared to a typical retailer post. Additionally, direct-to-consumer businesses report conversion gains of up to 200% for pages containing content based on Rivet Works.
“The growth of our business depends on quality and community, not on the affordability of the product,” Matts Jopson, vice president of succulent retailer Mountain Crest Gardens, said in a statement. “Having customer photos and videos linked to relevant stories has helped us harness the passion and experience of our community to drive sales, drive effortless organic marketing, and ultimately protect us from. the impact of a larger retailer entering our space. “