Rishabh pants are ‘ridiculously comfortable’ in new campaign, Marketing & Advertising News, ET BrandEquity

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The Rishabh pants are “ridiculously comfortable” in the new campaign.

Online tailor, The Pant Project, has just launched its new campaign titled ‘Ridiculously Comfortable’ featuring cricketer ace Rishabh Pant as their brand ambassador.

The campaign revolves around the concept of being “ridiculously comfortable” when it comes to everyday dressing, whether it’s a casual or formal occasion.

Pant said, “As a brand ambassador for The Pant Project, I’m happy to find pants that fit me well and feel comfortable. Style and comfort can now be part of every outfit I wear and I’m thrilled to be a part of this new campaign from The Pant Project. Their pants are really well designed and tailored to everyone’s type and activity.

Dhruv Toshniwal, Founder and CEO of The Pant Project, said: “Our latest campaign with Rishabh Pant got us all very excited. When it comes to everyday dressing, comfort is key. Our brand offers premium tailored trousers that range from casual to formal in total comfort and effortless style. We steer clear of the one-size-fits-all approach and believe that everyone is unique. Flexibility plays a major role in garments that are worn all day, and most of our pants offer generous stretch for total comfort. We are happy to meet the needs of customers who are willing to go the extra mile for tailored comfort and premium quality, whether for work, play, formal events or just on the go!

The campaign was posted on their social media platforms.

Sachin Tendulkar is also a strategic investor in the company…

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