Raymond Highlights Modern Way of Weddings in New Campaign, Marketing & Advertising News, AND BrandEquity

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Raymond launched his latest campaign called “Weddings by Raymond” welcoming the wedding season. The 360-degree marketing campaign evokes for its viewers the modern way of weddings. With its evocative storyline, the campaign features couples and their families starting a new journey by embracing something new, be it a new definition of equality, a new culture, a new bond and a beautiful new dream.

The campaign is conceptualized on the premise that marriages can unite cultures and beliefs. He takes an approach by recounting the experiences and cultures that cemented many notions of marriage in India by calling it stereotypical – like Punjabi wedding rituals that last for 3 days, while a Malayali wedding is relatively short and sweet. The ad depicts the blending of the two cultures showcasing the purity of traditional rituals during the main ceremony.

Also Read: Star India Retains Media Rights For Pro Kabaddi League New Communication Has Many Faces, Including A Digital Film That Was Unveiled And Uploaded At IPL And A Multi-Language Film On TV And On OTT platforms of several genres, targeting eligible newlyweds and family members.

Madhu S Dutta, Marketing Manager at Raymond, said: “At Raymond, we have always redefined conventional perspectives through new stories and iconic campaigns. Weddings by Raymond is another such campaign that reiterates our modern take on existing perspectives portraying a beautiful and moving narrative through the prism of a cross-cultural wedding ceremony. And features the best wedding fabric deals resulting in varied silhouettes that complement the occasion, cultural nuances and regional flavors of India weddings well.

Ketan Desai, COO of Gray India, said: “Weddings not only unite two souls, they also unite families. In India, weddings also have the power to unite cultures and beliefs. Our experiences and popular culture cemented many notions of weddings in India that have become stereotypical – This wedding season we wanted to reinterpret wedding ceremonies in a new modern avatar, making it a unique Raymond.


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