Ravi Shastri and Ashish Chanchlani reunite for new campaign from FanCode, Marketing & Advertising News, ET BrandEquity

A picture of the ad

FanCode has launched a new campaign, highlighting the features it will introduce for fans, where they can personalize their match experience through a series of funny banter between cricketer Ravi Shastri and a digital content creator, Ashish Chanchlani.

The campaign has several features, as soon as fans can choose their commentator from a wide list of experts calling the game; interactive overlays enhancing the match viewing experience by providing real-time statistics; use any match or player data while watching the match, without having to switch screens; to choose on-demand replays or highlights. The campaign also sees Chanchlani taking an interest in Shastri’s digital savvy by highlighting these features.

Shastri said, “I’m thrilled to join FanCode on this journey of democratizing sports for fans in India.”

Chanchlani said, “My whole career is a testament to the power of digital in India. FanCode, as a local brand, allows sports fans to explore the full potential of digital and resonates strongly with me. It’s a pleasure to partner with the legend himself in the fun campaign, and I look forward to supporting FanCode’s digital transformation in sports broadcasting.

Yannick Colaco, Co-Founder of FanCode, said, “The Indian Caribbean Tour will change the way fans consume sports and set a new benchmark for sports fan experiences.

He added, “With this campaign, we want to introduce our fan-first proposition to a wider audience through a lighthearted narrative, and the unique pairing of Ravi Shastri and Ashish Chanchlani will help us do that. Their reach and influence are phenomenal, and they both connect with fans across the country spectrum.

Watch the ads here:

The tour will be the first Indian series to be hosted exclusively on DD Sports in the past 15 years. This partnership will enhance the accessibility of the tour for viewers across the country.

The brand rolled out the #BackToCool campaign, launching its new collection of backpacks and showcasing the features it offers in a bid to celebrate people’s desire to return to normal life.


Comments are closed.