Ranveer Singh Endorses ‘Fabulous Life’ In New Campaign From Sleepyhead, Marketing & Advertising News, ET BrandEquity

Ranveer Singh has featured in the new Sleepyhead campaign.

Sleepyhead has launched its latest “Fabulous Living” brand campaign, featuring actor brand ambassador Ranveer Singh. The campaign promotes Sleepyhead’s new mattress.

The commercial shows a young couple dozing soundly on their brand new Sleepyhead mattress when Singh appears out of nowhere and engages them in a dreamy conversation. It validates their decision to switch from a “Normal Gadda” to the new Sleepyhead mattress with BodyIQ technology.

Arha Padman, Head of Brand, Sleepyhead, said: “This is our first campaign with Singh who personifies the brand’s quirkiness and its constant commitment to disrupting the playing field. We will soon be launching the next stage of our “Fabulous Living” campaign which will feature Singh in a new avatar with our range of enviably stylish sofas and recliners.

The campaign was conceptualized by Leo Burnett Mumbai.

Mayuresh Dubhashi, Executive Creative Director, Leo Burnett, said: “Our campaign is a creative representation of this belief. Tried by the fabulous Ranveer Singh, this quirky film shows how Sleepyhead mattresses make sleeping so much more rewarding with their high-tech features.

The brand has released a series of brand new films focusing on how meals bring families together. The campaign aims to make family meals synonymous with McDonald’s.

The campaign aims to highlight the brand’s commitment to providing products with guaranteed quality and nutritional benefits, as nature intended.


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