Ranbir, Alia Help Consumers Reinvent Their Fashion Quotient With New Campaign, Marketing & Advertising News, AND BrandEquity

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Ranbir and Alia help consumers reinvent their fashion quotient

The e-commerce marketplace Flipkart has launched the sixth edition of its “India Ka Fashion Capital” campaign. Featuring Bollywood icons Ranbir Kapoor and Alia Bhatt, the campaign aims to inspire fashion lovers across the country to improve their fashion quotient with the latest styles available on Flipkart.

With the proposal of ‘Wear The Next’, Flipkart Fashion invites brand lovers, trendsetters and spotlight stealers to take ownership of their personal fashion choices while keeping up with changing fashion trends. The new campaign showcases Flipkart Fashion’s credentials and experiences through a meaningful media mix, using stylized fashion imagery and targeted communication for various micro consumer segments.

Also Read: Big Pharma and the Reputation Reset of the Covid Era Campaign is live on TV and digital platforms for a period of 8 weeks. Besides 2 TVC, consumers will also see a plethora of curated digital content. From short videos talking about the benefits of shopping at Flipkart Fashion to a plethora of social media challenges, consumers will see the duo in a variety of engaging and interactive formats.

Nishit Garg, Vice President of Flipkart Fashion, said, “Today’s consumers are fashion conscious, in search of value and aspire to own the latest trends in celebrity fashion. We believe it is important to meet these needs in a meaningful way by collaborating with the best in the industry and we are constantly onboarding new brands, vendors and partners to improve the shopping experience for customers. With our latest campaign featuring Ranbir and Alia, we want to inspire consumers across the country to explore the latest trends and create their own personal style that they’ve always wanted.


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