Qvidian adds to its sales content automation platform

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Qvidian, a provider of sales execution solutions, has released the latest version of Qvidian Content Automation, a dynamic sales asset management and delivery platform that improves the way sales teams communicate value to buyers by using the most relevant sales content.

The latest version of Qvidian’s software focuses on an advanced user experience with streamlined search and navigation features.

“We wanted to make it more accessible, previewable and intuitive,” says Amanda Wison, Marketing Director at Qvidian. “We’ve added a bunch of functionality on how [marketers and salespeople] see content. We combine guided selling and content in a sales context.”

At the heart of this is a new smart search feature that guides users to applicable content assets, dynamically delivering the most appropriate resources for each selling situation. Then, the most applicable content is automatically compiled based on situational selling criteria and selective user input, empowering sales professionals to have the right conversations with buyers and sell smarter.

“We want to make sure people can identify the right content they need at the right time,” says Wilson.

A key feature of the new release is the Content Library, which Wilson calls “a center [content management system] for all of a company’s selling assets,” including brochures, product data sheets, sales presentations, and other digital materials. “It’s especially useful if there’s a piece of content that can be reused over and over again,” she says.

Qvidian also added new features on how users can view content and search results. They can, for example, preview system content as a grid, thumbnails, or filmstrip. Users can also search and view multiple content items simultaneously, “making [Qvidian Content Automation] much more adaptable to their particular workflows,” according to Wilson.

Additionally, this release provides deeper insight into what content works and what doesn’t with Qvidian’s new advanced content analytics feature. Content analytics, with multiple dashboards and visualizations, improves content management processes by strategically monitoring user activity and can increase efficiency by ensuring that only the best and most accurate content assets are used. Users are now equipped to determine the best way to invest in content and make better decisions by analyzing trends.

This release also gives users quick access to targeted content, coaching and sales tools through integration with Qvidian’s Sales Playbooks & Analytics guided selling platform. This integration allows the solution to automatically surface the best and most relevant content for each customer and sales environment.

“Particular processes are great as a guide, but salespeople have to adapt on the fly to the needs of each particular customer,” Wilson says. “The Digital Sales Playbook makes sure they’re moving the deal forward in the appropriate way.”


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