Professionals Embrace Their Personal Identity in New LinkedIn Campaign, Marketing & Advertising News, AND BrandEquity


LinkedIn has launched a new brand campaign in India, #FindTheBalance, which sparks honest conversations about the realities of working from home and the struggle to find work-life balance amid the pandemic.

The 60-second brand film aims to inspire professionals to find a new perspective, a new idea of ​​balance, and urges them to look beyond their professional life, to embrace their personal identity and reconnect with those close to them, colleagues and friends.

Through the daily routine of two professionals with different functions and at different stages of life, the brand’s film shows how today’s professionals struggle to meet the expectations and demands of their personal lives.

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Conceptualized and produced by creative agency The Glitch, the treatment draws on familiar sound design and visuals to showcase two protagonists, stuck in a loop of endless monotony that reflects the world we are in. The film ends with heart – warm moments shared between the protagonists and their loved ones, and reminds us of how we can redefine the balance in our lives.

“The #FindTheBalance brand campaign is a reminder for our members to take a break, reconnect with family, friends and colleagues and find a new idea of ​​balance. As the world of work continues to evolve, we are committed to fostering a sense of community for our members to connect, spark conversations, share ideas and encourage each other to build flexible hours and a good lifestyle. balanced, ”said Sivaram Parameswaran, Brand Marketing Manager, Asia Pacific at LinkedIn.

Watch BE + with Ambi Parameswaran: conversation with industry leaders like Jasneet Bachal, Harish Narayanan, Deepali Naair, Siddhesh Joglekar and more


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