Porter Assures “Ho Jayega” to Consumers in Latest Campaign, Marketing & Advertising News, ET BrandEquity

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A still image for the brand film

Intra-city logistics company Porter has launched its first brand campaign titled ‘Hai delivery? Ho Jayega‘ which responds to the concerns related to the shipment of the items and ensures its best service for the convenience of the consumer.

The campaign reinforces the company’s commitment to trust, quality, and its wide range of services.

With this campaign, the company intends to emphasize its large fleet of vehicles, including two-wheelers and light commercial vehicles, establish the brand as an integrated delivery solution and become a single delivery solution for its customers. .

The digital film depicts the daily scenario of the delivery procedure featuring the quintessential consumer categories.

The brand’s film emphasizes that whether it’s a single spoon or a whole bunch of utensils, a teddy bear in a scooter or the scooter itself – buying anything without Hesitation comes with Porter’s serve. Contractors and individuals handling heavy items like mattresses or delicate items like ceramics and glass products can rely on Porter’s service to deliver the shipment.

The campaign showcases the experience of consumers using the brand’s service to send anything, anywhere, anytime with just two words of assurance’Ho Jayega‘.

The campaign conceptualized and created by 22feet Tribal Worldwide and produced by Equinox Production, will be promoted across digital and social platforms, through OOH and truck and automotive with future print media promotion.

Pranav Goel, co-founder and CEO of Porter, said, “Our promise to all of our consumers is simple, with Porter you can deliver anything, anywhere, anytime. Porter hai, ho jayega!”

Vishnu Srivatsav, National Creative Director, 22feet Tribal Worldwide, said, “We wanted to showcase Porter’s capabilities, ubiquity and range. Therefore, we thought of creating this film as an entertaining film with the brand promise embedded.

Ho Jayega is a simple but powerful promise that lives very much in the culture, and more than anything else, it is the phrase that best reflects the company’s intent,” he added.

Watch the video here:

The campaign was shot and directed by Mayank Yadav, Bubblewrap Entertainment and the creative concepts and scripts were written by DDB Mudra.

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