The digital lifestyle accessories brand pTron has launched its new brand campaign called #pTronEveryday, with actress Pooja Hegde. Following the actress’s announcement as brand ambassador, pTron unveiled its very first campaign featuring Hegde. The #pTronEveryday campaign showcases its wide range of new-age audio and lifestyle gadgets designed for millennials.
Hegde took advantage of his social networks to launch his ambassadorial journey with the “#pTronEveryday with Pooja Hegde” campaign. The campaign film displays the visual and the clean style of the actress. With carefully designed products for new-age Indian youth, Hegde’s modern patron energy resonates with the brand’s key message of trust.
Hegde said: “pTron means to live life aloud. With affordable and accessible products for everyone, yet futuristic and aesthetically modern, pTron has become an important choice of new-age India and is gradually becoming the country’s most preferred digital lifestyle accessories brand. I really enjoyed working with the team for the new campaign and look forward to this exciting journey with pTron to #BeLoudBeProud. The new campaign represents the spirit of the millennial generation, being fearless and confident. Pooja perfectly embodies what the brand stands for, ”said Ameen Khwaja, Founder and CEO of pTron.