Plymouth Rock Insurance today announced the official launch of its latest multi-channel advertising campaign titled “The Bostonians”. Assembling a cast of characters from Boston’s sports world, the new creation positions Plymouth Rock as the go-to insurance provider for Boston sports fans.
“Plymouth Rock was founded with the idea of offering more than just insurance to our policyholders”, said Ethan Tarby, Chief Marketing Officer, Plymouth Rock Assurance Corporation. “Today, that includes a number of innovative product offerings, including our sports programs, which provide insurance benefits and unique access to our favorite sports teams. We believe ‘The Bostonians’ campaign is a fun way to bring the worlds of sport and insurance together, hopefully with a few laughs along the way.”
The Bostonians campaign was created in partnership with Plymouth Rock’s lead creative agency, hi let’s go. The ads feature a fun cast of characters living together under one roof, all with two things in common: an unrelenting love for the Patriots, Red Sox and Bruins and an appreciation for the assurance of Plymouth Rock and their unique benefits for the fans.
This big, happy Boston sporting family includes mascots Wally, Pat Patriot and Blades, Bruins announcer Jack Edwards, Red Sox gardener, Bruins ice cleaner, Patriots endcourt militiaman, a Patriots cheerleader, Lawrence’s beloved sister, and their nosy next-door neighbor.
The new work features seven 30-second spots inspired by 80s and 90s sitcoms and even includes its own theme song. Ads will run across cable, digital and social channels. Videos can be viewed at plymouthrock.com/TheBostonians and on Plymouth Rock Youtube channel.
“Our goal for this campaign was to show how Plymouth Rock offers tailored insurance solutions for Boston sports fans,” said Tim Cawley, Creative Director at hi let’s go. “We want ‘The Bostonians’ to be more than just advertisements about the great sporting benefits of Plymouth Rock.”
To learn more about Plymouth Rock home and auto insurance and its special benefits for Boston sports fans, contact your local insurance agent or visit plymouthrock.com.
Source: plymouth rock